Our Studio - Sustainable Fashion Studio in South West London

At our studio in South West London, every piece we create is a testament to our craftsmanship and thoughtful design. Ari, our lead designer, oversees all production decisions, from the initial design concept to the final production stages.

Innovation with traditional craftsmanship and modern technology

In our studio, we blend traditional craftsmanship with modern technology. We use a variety of specialist machines and equipment, both manual and technical, to bring our designs to life. This combination allows us to execute our vision with precision and creativity, honoring the integrity of each material.

The fact that your clothes are made locally by Ari and local artisans underscores a dedication to quality and community. It ensures that every piece is made with care and attention to detail, supporting local talent and reducing the carbon footprint associated with mass production and long-distance shipping.

Offering made-to-order options further reduces waste and overproduction. This approach ensures that each item is made specifically for the customer, fostering a more personal and sustainable shopping experience.

Sorting and Preparing Used Jeans: eco-friendly clothing made from upcycled jeans

When we receive used jeans, they are carefully sorted and sent out to be laundered, removing any grime and dirt. Upon their return, the dismantling process begins, with each part being sorted for future use in our innovative designs.

Handling Deadstock Fabrics for our ethical designs

Deadstock fabrics are sorted by fiber type. Cotton deadstock fabrics undergo washing to ensure shrinkage and color fastness, then rolled and stored. Other organic materials are either folded or rolled up, prepared for future use in our creations

Processing Remnant Leathers for our handcrafted accessories

Remnant leathers are sorted by color and size, then cleaned with leather cleaner, ready to be transformed into unique pieces.

Ari's Design Philosophy

Ari’s designs are a celebration of the materials themselves. By showcasing the unique characteristics of each fabric and following the natural contours of the remnants, our creations tell the story of the materials. The parts discarded on the cutting room floor are not waste but rather the narrative of imperfection, highlighting the beauty in every nuance and contour.

 Join us in appreciating the art of upcycling, where every piece has a story and every design is a testament to sustainable craftsmanship.